Flygskam, or flight shame, originated in 2018 in Sweden as a social movement opposing air travel, aiming to reduce the environmental footprint of aviation. However, the allure of sunnier destinations persists. Some may seek an alternative way of traveling as a last resort. The fragrance is developed as a form of alternative travel, and is designed to replicate the scent and experience one encounters when stepping off an airplane in warmer latitudes.

 

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